In a move set to show renewed power in the niche podcasting world, NFL stars Travis and Jason Kelce have inked a groundbreaking deal with Amazon’s Wondery. The three-year pact, valued at over $100 million, positions Wondery as the exclusive distributor and ad-sales partner for the Kelce brothers’ popular podcast, New Heights.
A Partnership for the Ages
Starting August 28, as the new NFL season kicks off, Wondery will take the reins on global distribution for both audio and video episodes of New Heights With Jason and Travis Kelce. This deal includes the rights to the show’s entire back catalog, along with the creation of international audio adaptations. With Wondery’s expertise, the podcast’s reach will now span globally, extending the Kelces’ impact far beyond their already substantial fanbase.
The deal grants Wondery exclusive rights to monetize and distribute all episodes of New Heights, ensuring that every touchdown of content is handled with precision. For fans, this means enhanced accessibility through Wondery’s various platforms and YouTube, along with ad-free listening options for Wondery+ subscribers. Moreover, the partnership includes livestreams and new merchandise opportunities, further enriching the New Heights experience for its loyal listeners.
A Shared Vision of Excellence
In a joint statement, the Kelce brothers expressed their excitement about the new chapter with Wondery: “We couldn’t be more excited to team up with Wondery for the next phase of New Heights. We love this show, and the fanbase that has grown with us over the last two seasons. Wondery understands the shared vision and will offer a wealth of experience and resources to take us to ‘New Heights’! We are going to create some groundbreaking moments together through this partnership. We are thrilled to start Season 3 — see you soon, 92%ers!”
Wondery’s Growing Influence
This landmark deal adds to Wondery’s impressive portfolio, which recently saw a similar high-profile agreement with comedian Dax Shepard. As Jen Sargent, CEO of Wondery, noted, “New Heights on the surface is a sports podcast, and sports is such a well-listened-to category. But it’s become a cultural phenomenon — they’re in that cultural zeitgeist.”
The Kelce brothers’ podcast, which has captivated audiences with its blend of sports insight, humor, and brotherly banter, is set to reach new heights under Wondery’s stewardship. As the NFL season unfolds, fans can look forward to an even more dynamic and engaging experience with their favorite podcasting duo.
Looking Ahead
With this significant new deal, New Heights is poised to expand its horizons and elevate its presence in the podcasting universe. The partnership with Wondery not only promises to bring fresh, exciting content but also reinforces the Kelce brothers’ position as influential voices both on and off the field. As they prepare to launch Season 3, the stage is set for a new era of podcasting excellence.